We empower leaders to build today’s value and tomorrow’s future.

Marcus & Maria von Euler
Founders, Nine Point Circle

Nine Point Circle has been key activators for ten successful startups and scale-ups, serving as consultants, co-founders or a combination of both. Out of these ten, four have achieved a company value of 1 billion SEK or more. Our approach transforms visions into measurable success, emphasizing innovation and strategic design for probability and market impact. Our expertise and network is encapsulated in a playbook, which we are now exclusively offering to our clients.

“Creativity, entrepreneurship, startups, scaling... these are common buzzwords. However, there are not many people who have consistently turned ideas into reality and truly understand what it takes. For me, Maria and Marcus are among those few who do.”

Anders Breitholtz, Founder & CEO, PaperShell

MARCUS

Lead Designer, Entrepreneur

  • Marcus von Euler, with a 25-year career, has launched over 70 products across diverse sectors like sports, boats, and consumer electronics, blending hardware and software. He has co-founded various startups and design consultancies, leading in the creation of user-friendly experiences where technology meets design. A recognized figure in product development, Marcus has contributed to the aesthetic and functional aspects of numerous prominent brands. As an advisor and strategist at Nine Point Circle, Marcus has demonstrated the ability to identify market opportunities and drive growth through strategic vision and effective execution. His leadership has propelled high valued companies to prominence, establishing Nine Point Circle as a key player in the global marketplace. Additionally, Marcus is dedicated to mentoring emerging entrepreneurs, supporting the future of innovation.

  • ▪ Roadmap development
    ▪ Structure for Innovation
    ▪ HW and SW combo UI
    ▪ Strategic design
    ▪ Simplifying complexity
    ▪ Commercializing innovation
    ▪ New user interactions

  • ▪ PaperShell, product implementation
    ▪ Marshall Group
    ▪ Powerfoyle by Exeger
    ▪ X Shore
    ▪ Urbanears

  • ▪ Exeger Chief Design & Marketing Officer
    ▪ X Shore Co-Founder & Chief Designer Marshall Group
    ▪ Co-Founder, Chief Design Officer
    ▪ Head of innovation Norra Norr & Syntes Studio
    ▪ Co-Founder & Creative Director

MARIA

Lead Designer, Entrepreneur

  • Maria von Euler, a distinguished design strategist, merges art, science, and business acumen to deliver advanced, high-value insights. Co-founding various innovation arenas, testbeds, startups, and design consultancies, her strategic guidance has driven industries towards transformative solutions and sustainable growth, recognized in leading design publications. Working closely with research institutes in the EU and as a committed lecturer at Swedish universities, she develops courses in technology, economics, art, resilience, and sustainability, nurturing future talents. As a founder and strategist at Nine Point Circle, she advises organizations on adopting environmentally responsible practices, integrating ecological principles with business strategies, including green fintech and circular economy, thereby optimizing resources and engaging stakeholders for lasting impact.

  • ▪ Creative & Lateral Height
    ▪ Cross disciplinary processes
    ▪ Circular bio economy
    ▪ Carbon & biodiversity credits
    ▪ Academia
    ▪ Agenda 2030
    ▪ Food
    ▪ Fashion

  • ▪ PaperShell Circular System Design.
    ▪ Powerfoyle implementations, Them Partner
    ▪ The Restaurant Lab, Founder & Creative Director
    ▪ Molami, Founder & Design Director
    ▪ Marshall Group, Co-Founder

  • ▪ PaperShell Strategic Sustainability Designer
    ▪ KTH, Sr Lecturer
    ▪ Konstfack, Sr Lecturer
    ▪ SSES, Sr Lecturer
    ▪ Restauranglabbet Founder & Creative Director
    ▪Them Partner, Founder & Creative Director
    ▪ Marshall Group, Co-Founder & Brand Manager

Where does the name
Nine Point Circle come from?

The name Nine Point Circle comes from a mathematical formula, describing how a circle can be constructed from any given triangle, created in 1765 by Leonard Euler, an ancestor of Maria’s. We often use the Nine Point Circle geometry to explain complex relationships between people, planet, profit & pleasure.