WE EXECUTE STRATEGIC INNOVATION THROUGH CIRCULAR DESIGN
Marcus & Maria von Euler
Founders, Nine Point Circle
Nine Point Circle° has been key activators for ten successful startups and scale-ups, serving as consultants, co-founders or a combination of both. Out of these ten, one is a unicorn at 1Billion Euro, one has been selected for funding from the EU Innovation Fund, and three have achieved a company value of 1 billion SEK or more.
Our approach transforms visions into measurable success, emphasizing innovation and strategic design for probability and market impact. Our expertise and network is encapsulated in a playbook, which we are now exclusively offering to our clients.
MARCUS
Lead Designer, Entrepreneur
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Marcus von Euler, with a 25-year career, has launched over 70 products across diverse sectors like sports, boats, and consumer electronics, blending hardware and software. He has co-founded various startups and design consultancies, leading in the creation of user-friendly experiences where technology meets design. A recognized figure in product development, Marcus has contributed to the aesthetic and functional aspects of numerous prominent brands. As an advisor and strategist at Nine Point Circle°, Marcus has demonstrated the ability to identify market opportunities and drive growth through strategic vision and effective execution. His leadership has propelled high valued companies to prominence, establishing Nine Point Circle as a key player in the global marketplace. Additionally, Marcus is dedicated to mentoring emerging entrepreneurs, supporting the future of innovation.
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▪ Roadmap development
▪ Structure for Innovation
▪ HW and SW combo UI
▪ Strategic design
▪ Simplifying complexity
▪ Commercializing innovation
▪ New user interactions -
▪ PaperShell, Electronics
▪ Marshall Group (Former ZoundIndustries)
▪ Powerfoyle by Exeger
▪ X Shore
▪ Urbanears
▪ PaperSurf, product implementation -
▪ Head of PaperShell Electronics
▪ Exeger Chief Design & Brand Officer
▪ X Shore Co-Founder & Chief Designer
▪ Marshall Group Co-Founder, Chief Design Officer
▪ Co Founder Norra Norr & Syntes Studio
MARIA
Lead Designer, Entrepreneur
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Maria von Euler is a design and sustainability strategist working at the intersection of science, industry and creative disciplines. She has co-founded several innovation arenas, testbeds and startups, and her work in transformational design has helped organisations develop resilient, future-oriented solutions.
She leads EU-level projects such as PaperShell’s Bio Intelligence Growth programme, selected for funding under the EU Innovation Fund (IF24), and invests in regenerative ventures driving circular, net-zero industry.
Maria is the founder of Molami – the most avant-garde brand to emerge from Zound Industries (now Marshall Group) – and a partner in Nine Point Circle°, THEM Partner and Restauranglabbet. She also lectures at KTH on transformational design, circular systems and advanced formgiving. -
▪ Strategic Design & Innovation
▪ Industrial Transformation
▪ Circular Bioeconomy
▪ Regenerative Materials & Systems
▪ Sustainability & EU Policy (incl. IF24)
▪ Entrepreneurship & Venture Building
▪ Cross-Disciplinary Creative Processes -
▪ PaperShell – IF24 Bio Intelligence Growth
▪ PaperShell – Circular & Regenerative System Design
▪ Powerfoyle – Implementations (THEM Partner)
▪ The Restaurant Lab – Founder
▪ Molami – Founder & Design Director
▪ Marshall Group (Zound Industries) -
▪ PaperShell – Strategic Sustainability Director
▪ KTH – Senior Lecturer
▪ Konstfack – Senior Lecturer
▪ SSES – Senior Lecturer
▪ Restauranglabbet – Founder & Creative Director
▪ THEM Partner – Founder & Creative Director
▪ Marshall Group (Zound Industries) – Co-Founder & Brand Director
Where does the name
Nine Point Circle° come from?
The name Nine Point Circle° comes from a mathematical formula, describing how a circle can be constructed from any given triangle, created in 1765 by Leonard Euler, an ancestor of Maria’s. We often use the Nine Point Circle geometry to explain complex relationships between people, planet, profit & pleasure.