X Shore

PIONEERING A NEW ERA OF ECO-CONSCIOUS BOATING.

Pioneering a new era of eco-conscious boating, we envisioned a serene experience where nature and the sea harmonize effortlessly with 100% electric propulsion. X Shore’s mission: to blend seamlessly into the environment, minimizing noise and pollution to preserve marine life.

With a clear focus on crafting a design strategy and platform solution for X Shore’s four-model roadmap, culminating in the launch of our first, Smögen edition and second vessel the Eelex 8000. Inspired by the elegance of sailing boats, we curated a distinctive 3D brand identity, incorporating nature-inspired hues and a fusion of high-tech and sustainable materials such as wood, cork, and eco-friendly fabrics—accentuated by a nod to the electric eel as an abstraction for design and the logo. To maximize versatility and modularity, X Shore devised a modular rail system for furniture and deck layout. Drawing from diverse boating needs and anticipating future market demand, this innovation allows for easy customization and upgrades, enhancing the user experience, second-hand value, and offering a pragmatic business solution.

“Marcus and I have made many innovations and created great designs. He shares the philosophy that design is not only about aesthetics; it must also be functional and ergonomic. Maria is a designer with a knack for fashion and style that sets her work apart. Together, they’re a formidable combination.
”

— Konrad Bergström, Co founder Marshall group & Founder of X Shore

• RESULTS.

  Contribution
  ▪ Co-Founder and Chief designer
  
  Branding
  ▪ Co created the Brand strategy and brand platform and Brand DNA for X-shore.
  
  Design
  ▪ Design of the platform system

  ▪ Design of the customizable rail system for furniture and layout

  ▪ Design of the 3D branding / brand DNA

  ▪ Designed, built and constructed the first boat model (Smögen edition)

  ▪ Supervised and designed the second boat model, the Eelex 8000

  ▪ Conceptualized all different models on the platform, such as the cabin and day cruiser, as well as some B2B models not yet official

  ▪ Continue still as an advisor to design and brand DNA related questions

  Awards
  ▪ IF design award 2019
  ▪ Swedish Grand Award of Design
  ▪ Peoples choice and special mentioning 2020
  ▪ German design award Gold 2020 and 2022