Them Partner

Them Partner, a design management consultancy, was founded in 2017 by Maria von Euler and Elin Abbevik. Below are a few example projects by Them Partner:

Innovative Accessory Design with Powerfoyle Integration

As a collaborative partner to Exeger, Them Partner designed a collection of accessories to showcase the potential uses of Powerfoyle. The designs not only highlight the versatility of this innovative material but also explore new areas of integration, demonstrating how sustainable technology can be seamlessly incorporated into everyday products. The product line was awarded the prestigious Great Design Award (Stora Designpriset) in 2020.

Partnering with Sandlund/Hossain for Sustainable Product Development

As a design and brand management partner to the family business Sandlund/Hossain, Them Partner provided comprehensive consultancy in product design and sustainable product development. The collaboration led to the creation of an extensive bag collection that embodied upgraded brand insights and a commitment to sustainability.

The Cow Funder Initiative

In line with Sandlund/Hossain’s dedication to social responsibility, Them Partner supported the launch of the Cow Funder Initiative. This meaningful project ensures that with every bag purchased, a calf is donated to a family in Bangladesh, promoting economic growth and stability in the community.

Strategic Partnership with NIO

Them Partner became a proud design partner to the electric car and lifestyle brand NIO, where their design expertise was pivotal in shaping NIO’s sustainable product development strategy. This includes crafting a comprehensive roadmap for new products, setting ambitious sustainability goals, establishing guidelines, and formulating an effective communication strategy to underscore NIO’s commitment to a greener future.

Sustainability Roadmap, Primus

Them Partner facilitated a roadmap for Primus future sustainability ambitions within product development organizational structures and branding. Them Partner and their collaborative partner Exeger, was awarded the prestigious Great Design Award (Stora Designpriset) in 2020. This accolade highlights Exeger's groundbreaking work in sustainable innovation and technology, particularly through their revolutionary new material, Powerfoyle. Powerfoyle represents a significant advancement in light cell technology, offering versatile and sustainable energy solutions for a variety of applications.