Powerfoyle by Exeger

At Exeger, Marcus played a key role in bringing the company's innovative solar cell technology, the light harvesting material Powerfoyle, to market, focusing on its integration into wireless devices through partnerships. Despite the challenges of COVID-19, he established a scalable process for accelerating and technology adoption among partners and launching several products with Powerfoyle in the market.

COLLABORATING WITH MARIA, THEY DEVELOPED PROOF-OF-CONCEPT PRODUCTS, INCLUDING A LINE OF BAG ACCESSORIES WITH INTEGRATED POWERFOYLE, DEMONSTRATING ITS INNOVATIVE APPLICATION.

He also spearheaded the creation of a brand and communication strategy, launching Powerfoyle as the world's first consumer-facing solar cell brand. This strategy included a co-branding process, a UI platform with a white- label app, and an update to Exeger's brand identity. Additionally, Marcus was instrumental in ensuring the technology's seamless product integration, leveraging Powerfoyle's distinctive features such as its unique design abilities and flexibility.

• RESULTS.

  Contribution
  ▪ Head of Design and Branding (Marcus) Product implementation & design (Maria)
  
  Branding
  ▪ Created and launched the brand strategy and brandplatform for Exeger 2.0 and Powerfoyle
  ▪ Partner implementation and launch of POC,Urbanista & JBL (Harman Kardon) co-branding.
  
  Design
  ▪ Implemented a plug-and-play solution for the solar cell technology.
  ▪ Built the design department for partner integration of Powerfoyle into several product categories.
  ▪ Created a white label UI platform for apps and products.
  ▪ Integrated Powerfoyle into a POC helmet and Urbanista, JBL (Harman Kardon) and Adidas headphones.
  ▪ Winning the Swedish Grand Award of Design in 2020.

  Sustainability
  ▪ Conducted a LCA on Powerfoyle with a communication platform around sustainability.